Daniel Ong is a serial entrepreneur and co-founder of Twelve Cupcakes, a Singapore-based chain cupcakery. He started in the restaurant business with Mischief American Street Food at Esplanade in February 2015, which he later sold in May 2017 and Rookery at Hong Leong building in 2014. He went on to open a second outlet of Rookery at Capital Tower in July 2017. He was an award-winning radio deejay in Singapore’s MediaCorp Radio 987FM and television host. Daniel picked up the most popular and most friendly radio personality awards in the Singapore Radio Awards in 2006, 2007, 2008 and 2010. He co-founded Woohoo.co in 2015, a social media advertising agency working with over 200 influencers reaching over 2 million people. In 2017, he teamed up with award-winning brewer, John Wei to start up Brewlander Co., a Singaporean craft beer label.

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